PR directory Ukraine is a project aimed at collection of the best corporative and political PR specialists on one resource.
This Directory contains 3 blocks: specialists that represent big International business, big Ukrainian business and those from the political sphere.
The composition of participants is determined by the Expert Council. It includes the following persons: Mr. Anton Usov, Principal advisor at EBRD, Mrs. Natalia Yemchenko, PR and communications Director of the SCM Company, Mr. Aleksandr Martinenko, General Director of the IA “Interfax-Ukraine”. Mrs. Yevgenia Pankratyeva, Member of IPRA Board of Directors, General Director of the PR Agency “Noblet Media CIS” is in charge of the Project and she is responsible for its integration with IPRA and EACD.
Main criteria of selection of the specialists – at least 6 years of working experience in PR and communications in Ukraine confirmed participation in successful projects, good recommendations and proficient command of English.
Should you wish to submit your candidacy for consideration of the Expert Council, must send their CV to the Directory’s address: prdirectory @ nobletmedia.com.ua
Initiators’ of the Project Mrs. Natalia Yemchenko, PR and communications Director of the SCM Company
“As far back as 10 years ago, there was no Ukrainian corporate PR in principle. Owners of big Ukrainian enterprises did not understand the importance of reputation management of their business. At present, serious, civilized business pays much more attention to its reputation, because it is a very valuable and, at the same time, rather fragile asset. Who are those people that are able to create and preserve the corporate reputation, – this Project will answer this question”.
Mr. Anton Usov, Principal advisor at EBRD
“In fact, PR experts that represents big companies in Ukraine are familiar more or less with one another. Other thing is that it must not be a closed club of special interest. Information on us must be available to smaller business, and press, as well as to wide circles of the public. Availability of such an information to the International audience will open absolutely new business and educational opportunities also for local PR experts and those who are looking for a partner in Ukraine.
Mr. Aleksandr Martinenko, General Director of the IA “Interfax-Ukraine”
“For the time being, Ukrainian political PR rather significantly falls behind of impetuous political life of the country. There are not too many specialists of this profile, and there is even less information on them. This Project “Who is who” not only will elucidate those few domestic experts in the sphere of political PR, but with the lapse of time, also allow them to integrate the International PR space, it means to obtain access to both, best practices and ideas”.
Mrs. Yevgenia Pankratyeva, Member of IPRA Board of Directors, General Director of the PR Agency “Noblet Media CIS”
“Every year, the level of PR specialists in Ukraine is increasing more and more. As a representative of the IPRA in Ukraine, I understand my task in integration of domestic experts into the International PR community. PR Directory is one of the first initiatives in this direction”.
European bank for Reconstruction and Development is the International financial institution that finances projects in 29 countries from the Central Europe to Central Asia. The Bank facilitates both, development of the entrepreneurial sector and transition to open and democratic market economy by investing its capital, first of all, into private enterprises which needs cannot be satisfied by the market.
SCM Company is a professional investor that owns and manages assets in mining and smelting, power-producing, telecommunication, banking, insurance and mass media industries, as well as in the sphere of retail trade and real estate.
Information Agency “Interfax-Ukraine” is a company in the structure of the International Information group “Interfax Information Services”, it has been operating in the market of economic and political information of Ukraine since 1992. During that time, the Agency gained the reputation of the most authoritative and competent supplier of the efficient and objective information, as well as qualitative and needed informational products. Its customers include leading domestic and foreign mass media, trade and mediatory companies, investment funds, banking and financial institutions, foreign companies and representative offices, the State agencies, Embassies and trade representations. Information messages from Ukraine that are distributed over the channels of the International information group “Interfax International” are available to its customers in majority of countries all over the world.
International Public Relations Agency (IPRA) is the most authoritative and influential International professional association of PR directors. IPRA ensures intellectual leadership in PR practice and it renders services to its members that facilitate their professional growth and career.
European Association of Communication Directors (EACD) was founded in November, 2006 in Brussels. This Organization unites European professionals in the sphere of communication from different fields. EACD establishes standards of the industry and facilitates professional development by organizing conferences and meetings. The Organization lobbies interests of the profession by providing its members with comprehensive help and assistance, as well as by publishing its professional editions.
PR Agency “NOBLET MEDIA CIS”
was founded in 2004, currently it operates in the markets of Ukraine, Kazakhstan, Azerbaijan, Georgia, Armenia and Moldova. This company occupies a leading position in Ukraine in terms of the brand and corporative PR. In 2009, the Agency implemented about 130 successful PR projects in the sphere of FMCG, IT/Telecom, finances and insurance, etc. More detail you can find at www.nobletmedia.com.ua
